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Online Branding for Musicians How to – Why Branding Your Band Is Essential

Before I start writing this article, I want to say that most artists and musicians are sometimes intimidated by the word BRAND. Many, indeed most, have no idea what it means or what it is, and most importantly, how crucial it can be to stand out from the thousands of other actions; and the band that eventually achieves success.

First, let me show you that building a digital brand is not as complicated as you might think. In fact, it’s probably one of the easiest and cheapest forms of music and band marketing. As I indicated, I will lay this out step by step to make it very easy to follow and implement. So, let’s dive into it a bit:

YOUR LOGO:

This is probably the simplest form of your brand. Every plot should have a logo that represents you in some way. It should be simple and easy to understand. But you need one. Take your time – create many ideas and samples until you choose the final version. Collaborate with band members, fans and friends for different ideas. Six heads are better than one.

YOUR STORY:

Remember, fundamentally, you want your digital brand to tell your story about you. Focus on details that describe your image and likeness, a consistent look on stage, and a consistent look and feel for websites and social media. Once you’ve created your brand image, use it everywhere. As fans move from site to site or see you perform, your brand needs to be consistent. Everywhere people look, they need to know it’s you – simply by seeing your consistent logo, branding and identity. It will be memorable for sure!!

APPLY THE COMMUNITY OF FOLLOWING:

Personalize your fan engagement experiences. Build trust and love in your close personal community. Participate as often as possible. Maybe use branded giveaways to boost engagement with your followers.

Use Instagram, Twitter, and Facebook to keep spreading your brand and getting it out to as many followers as possible. Be sure to make professional videos. Video enhances your brand, and your fans get a closer look at what you’re about and get closer to you.

SHADOW YOUR COMPETITION:

It dominates its own music market by distinguishing itself in all aspects of its digital and traditional marketing efforts. Some examples are your official website, social media sites and posts, new CD releases, and especially in merchandise. Merchandise should be distinctive and express your image and brand in design. In addition to the logo, the design of the merchandise should also reflect the character and general history of the band. Designs should be original and fashionable. If it’s really cool designs, people will buy them, even if they have nothing to do with your band; hence more collateral exposure for the brand.

PUBLIC AND MUSIC MEDIA RELATIONS:

Leverage your brand in media, interviews, radio and music review blogs. Exposure in any media will generate serious attention and awareness for your brand and further strengthen it. This kind of information can be better handled by an experienced music publicist. This requires a lot of time, expertise and the accumulation of high-profile media contacts. It is extremely difficult for the average artist to take the media seriously. A professional music publicist trusted by the media may cost a few dollars, but is worth every penny.

IN SUMMARY:

Remember, don’t make it too intense or complicated. And most importantly, don’t get frustrated. Take your time – do it right and keep it simple. Don’t forget to collaborate with all your band members, fans, friends and followers when it comes to creating your logo, story, image and designs. Six heads are better than one. Take a look at the wildly popular acts you admire – see how they approach branding. You might want to emulate some of their ideas.

Branding is serious business. This should not be ignored. It is a visual representation of you as an artist. Just have fun and do it!

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