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10 Elements of a Successful Web-Site
There are hundreds of articles and thousands of tips on how to make a website successful. Granted, websites vary widely in terms of content, style, focus, and n-many other aspects. Consequently, there can be no single grand formula or key success factor. However, when we take a closer look at successful websites, a few features stand out, features that are found in almost all successful websites.
A successful website is obviously one that can attract and retain quality visitors. The essence of this attraction is its content. However, content alone is not enough – just as a good product needs good packaging, a successful site needs an elegant presentation and promotion.
In this article, we discuss 10 essential elements that can significantly contribute to the success of any website.
It doesn’t matter if you have a business or personal site, you need to give people a reason to stay on your site – the first question a visitor will ask – “what’s in it for me?”
This doesn’t mean you have to give gifts – programs, books, tickets, vacations, etc. – but that you have to offer something. This “something” can be:
- Utility (bulletin board, search engine, directory, etc.)
- Help with the problem
- Opportunity to network with like-minded people
- Links to useful sites
Remember, a successful website is a useful website. Must contain:
- information that your visitors (community) find “useful”.
- the information is unique (i.e. not available elsewhere or difficult to find)
- the information is fresh (i.e. regularly updated)
2. General appearance
Your home page is your billboard or store – it makes an immediate impression on visitors. Considering the importance of first impressions, we are all aware of the following:
Don’t skimp on the spaces, spread them out as much as you need. It’s meant to “overwhelm” you, not overwhelm you. Too many flashing lights, animations, colors, dropdown boxes, graphics, etc. distracting. It’s like those stores where they play loud, frenetic music – your heart rate rises, your stress level rises and you just want to get out – fast!
In the age of impatience – the average visitor spends no more than 20 seconds deciding the value of your website. You can imagine what happens when a visitor spends those precious 20 seconds looking at a blank screen slowly loading tons of images.
Therefore, you should ensure that at least your home page loads as quickly as possible. That means no big, flashy graphics.
Remind yourself that the front page is like a billboard. While driving, you don’t have time to read detailed descriptions or admire complicated pictures on billboards. Signs flash past you and should make an immediate impression.
Your web visitors will also ‘flash in the past’, so have a simple and fast front page.
4. Graphics and layout
Your home page graphics and layout contribute to this first impression – think about the image your website is trying to convey and make sure everything on your website contributes to that overall image.
If you have a serious business site, you don’t want flashy cartoons on your front page – but if you have a gaming site,
then cartoons can be an integral part of the picture.
Graphics eat up your website’s load time. A rough rule of thumb to determine a good page load time is to keep the entire page around 50Kb. Images must be between 6 and 8K. Each additional 5K can increase the load time by one second.
If in doubt, right-click the image and click “Properties” to view the image size.
Colors are also an important part of your website; colors affect our emotions in different ways:
Reds and oranges stimulate the senses and increase the heart rate, while blues and greens are more relaxing. Yellow is reminiscent of sunlight and is a cheerful color
Consider the effect you want to create and choose the right color. When reading Western texts, the eye moves from the upper left corner of the page, across and then down to the lower right. Keep this in mind when placing graphics on your page.
Any graphic that has a guide should be positioned so that it points to the most important part of the page. If you have a picture of a bird in the top left corner of the page, make sure it faces in and the beak draws the eye to the center of the page, not away from it.
The same applies to all graphics:
Faces should “look” at the center of the page. Cars must be “parked” facing the center of the page. Roads, collars, etc. it must be placed so that the eye is guided from left to right or from top to bottom
That’s why it’s worth moving the navigation bars down
on the left side of the page – this is constantly a
the visitor’s field of vision.
5. Readability of text
It’s not about the words you use (we’ll look at them in detail later), but how the words look on the page. Going back to the billboard concept, your words need to stand out on the page – surrounded by plenty of white space.
Dark backgrounds make you feel like you are in a small space and have a depressing effect on your mood. Certain colored backgrounds make the text very difficult to read; purples, orange tones and reds dazzle the eye.
Text color is just as important – remember that different browsers read colors differently – what looks good in your browser may not be visible in another!
Take a lesson from newspapers and divide your text into columns for easier (and faster) reading—even two columns are better than one full-width text board.
Another element that contributes to the readability of the text is the chosen font. Simple fonts (Arial, Times New Roman, Garamond, and Courier) are easiest to read. Fancy fonts are fine for headings, but not for full pages (imagine trying to read a whole page in Gothic, Script, Westminster, or Cloister). Your eyes quickly tire from the effort involved, and you reach for the back button!
6. Structure All pages
You need to make the page as easy for visitors to read as possible, which means breaking it down into small “chunks”. We’ve already looked at the need for columns (which divide the page vertically); the page should also be divided horizontally, using headings and subheadings.
Choose a font for all headings and subheadings (and stick to it). It is not necessary to use a different font for the headings (just increase the size of the headings by one size, then use bold on all headings and subheadings).
This way, it is easy to recognize which heading (large and bold) and which subheading (same size but bold).
The goal is to make it easy for visitors to glance at the page and determine what the most important points are. If they are interested in what they see, they will stay and read on.
If you want to draw attention to other important points, you can highlight them by bolding an entire sentence or using a different color (or both). However, be careful about the colors you choose: some of them are quite difficult to read – even against a white background.
Navigation is one of the most critical aspects of any website – arguably the most important. No matter how good a site looks and offers a lot of useful information, without a sensible navigation scheme it will only confuse and drive away visitors. A simple, logical, understandable navigation scheme can increase pageviews, increase return visits, and improve your “conversion rate” (the number of visitors that are “converted” into customers). This is a critical aspect of website design that has a direct impact on your bottom line.
The essence of every good navigation system:
- Tell people exactly what’s available on your site
- Help them get to the parts they want quickly
- Make it easy to ask for more information
Use a well-structured navigation bar. it must run on the left side of the page for two reasons:
We are used to reading from left to right and top to bottom. We’re used to finding navigation bars on the left side of web pages – why break the system (especially if it works)?
On a long page, it is also worth placing a short navigation bar at the bottom of the page (home page | top of page is enough).
Once you’ve found a system you’re happy with, use it on every page so visitors know where to look for information. Greater consistency results in better readability
and ease of use.
9. Privacy statement and recommendations
Authenticity is an essential part of any business website, esp
in the anonymous world of the internet. You need to ensure that your potential customers feel confident when dealing with you. Transparency and openness are cornerstones of lasting trust – so tell people exactly what you’re doing to protect their interests. Especially how it protects their privacy. You may want to create a separate page detailing your email policy; how you accept orders; how you collect information; who has access to this information; how it uses information collected from children and so on.
Visitors also like to know that real people have used your products or services, so it’s a good idea to ask your satisfied customers if you can cite their positive comments about you. Don’t be afraid to ask for referrals – we all want to know that our opinion is valued.
Create a separate page for testimonials and offer links to your customers’ pages in exchange for using their comments. This is one of those “win-win” situations
Now we come to one of the most important elements. If this part is wrong, the rest of the effort is largely wasted. How many times have you been impressed by the initial appearance of a website, only to be disappointed by poor spelling, careless grammar and punctuation?
It reflects poorly on the site owner and indicates that whoever is responsible for this site is sloppy, sloppy, lazy, unprofessional or all of the above! Would you trust your hard-earned money to someone who doesn’t even care enough to check their site’s expression?
- You can take steps to improve your own writing skills
- You can hire someone to proofread and edit your work
- You can hire someone to write your pages
This column is too short for a detailed discussion. There are many places on the internet that can help you with all of the items discussed above. Check them out, even if you’ve hired a professional web designer. A successful website is a prerequisite for a successful e-commerce business – so spend more time and resources on your website. It will surely pay rich dividends in the future.
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