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Amazon, King of Disruptors
When it comes to disruptive technology, there’s one company that rules. Amazon ($AMZN). Amazon and its pioneering founder and CEO Jeff Bezos have been responsible for disrupting more industries than I can count on my hands, and they continue to do so. In this article I am going to explain what makes Amazon such a powerful machine that is disrupting many industries.
When was the last time you walked into a Barnes & Noble ($BKS)? Or maybe another bookstore? Finally, how about the Amazon site? I’m willing to bet that almost everyone reading this has visited Amazon’s website in the past few days, and I’m equally willing to bet that almost no one has been to a physical bookstore in quite some time. The bookstore industry, typified by former giant Barnes & Noble, was the first victim of Amazon’s disruptive trends. Amazon’s roots go back to 1994, when the company founded an online bookstore. Designed as an online bookstore, Amazon was able to offer a much wider selection than any physical bookstore and offer the same selection to consumers at a lower cost. As the free market usually works, consumers chose the cheaper option when offered the same product or service. By 2007, Amazon had surpassed Barnes & Noble in revenue from book sales, the same year the first version of the Kindle e-reader was released. By 2010, digital book sales surpassed physical book sales through Amazon. Amazon also operates the company and website Audible, one of the biggest players in the audiobook game. In 2011, Borders Group, which just a few years ago was the second largest bookstore chain in the United States, filed for bankruptcy and went out of business a few months later. At the time of writing, Barnes & Noble’s market capitalization was approximately $454 million. Amazon’s market capitalization is approximately $832 billion. Based on market capitalization valuations, Amazon is worth nearly 2,000 times Barnes & Noble. Amazon entering the bookstore industry and displacing previously entrenched companies is simply the first of many industries to be disrupted by the Amazon bull.
THERE IS NO END IN SIGHT
After profits from direct retail sales and fees charged to third-party providers on the Amazon website, Amazon derives the largest percentage of its revenue from its Amazon Web Services (AWS) division. The history of AWS dates back to 2006. During 2006, Amazon successively launched a file storage service called Simple Storage Service (S3), as the name suggests. Simple Queue Service (SQS), a service for automating message queues. And to close out the year, they launched Elastic Cloud Computer (EC2), which allowed users to pay for server time to run programs and simulations. Today, there are about 100 different services offered under the umbrella of Amazon Web Services that can serve almost any digital need. Today, nearly half of digital cloud computing is operated by Amazon. Like bookstores, Amazon has taken over. By 2020, cloud computing is projected to be a $400+ billion industry. And Amazon will dominate this market for the foreseeable future.
YOU CAN CLAIM THE FAME
Retail and grocery is a perfect example of the industry that Amazon has forever changed and is best known for. But let’s start with the fact that Walmart ($WMT) only has about three times Amazon’s annual revenue, so it’s not like Bezos and Co. started dominating retail, but they certainly made it worse. You could say they disrupted the industry. While they were founded in 1994, they only operated as an online bookstore for the first four years, but in 1998, the company expanded its catalog and started selling more than just books. Since then, the company’s online sales have grown exponentially year after year, and they have even been accused of putting many brick-and-mortar retailers out of business. About 85% of Amazon’s revenue comes from its retail business, so it’s clearly the biggest part of Amazon. As a pioneer of online retailing, Amazon became one of the largest retail players despite being entirely online, in part due to convenience and lower prices. More recently, in 2017, Amazon acquired luxury grocer Whole Foods to increase its market share in retail and grocery. Through Amazon’s online retail and physical grocery divisions, it can gain significant market share and represent the field. Oh, and just to illustrate the scale of Amazon, more than two-thirds of households have an Amazon Prime subscription.
BUT WHAT ELSE
Above, I already talked about which are Amazon’s biggest divisions and what they are best known for. But here I will talk about the lesser known parts. Amazon Video is powered by Amazon and is available to all Prime customers. The service competes with traditional TV and media and is popular with cord cutters, rivaling other streaming services like Netflix ($NFLX) and Hulu (soon to be owned by Disney ($DIS)) and offering thousands of movies and TV shows . presents. There’s Amazon Drive, which offers unlimited file storage for just $59.99 a year. They also recently purchased the twitch streaming site, the largest video game live streaming site, giving Amazon market share in the streaming and e-sports industries. One of the first affiliates is A9, a highly advanced search and marketing company that works with machine learning. Amazon is also looking at self-driving vehicle companies like Tesla ($TSLA) and Google’s Waymo ($GOOG, $GOOGL). Although Tesla is not as advanced as many people think, and it is not such a good investment. Back, they have Amazon Music, Amazon Tickets, Amazon Home Services, Amazon Inspire, Internet Movie Database (IMDb), Amazon Go, Fire TV, Goodreads, Zappos, and countless others. Look for Amazon affiliates or services offered by Amazon that I haven’t covered, you’ll probably find at least a few dozen more. A few days ago, Amazon even announced that it would acquire an online pharmacy to offer an online pharmacy and drug delivery service that would disrupt brick-and-mortar pharmacies.
Currently, Amazon is the second most valuable company by market capitalization in the world. The only company that tops them is tech giant Apple ($APPL). Based on Amazon’s huge growth potential and lack of equivalent competition, I believe their value will continue to skyrocket. They are in a unique position, disrupting almost every industry imaginable, and succeeding at it. Amazon is a remarkable company that is expanding to infinity, and I would advise anyone to invest in the company, even though some people think it is overvalued.
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