You are searching about Is There A Better App For.My Music.Other Than Google Music, today we will share with you article about Is There A Better App For.My Music.Other Than Google Music was compiled and edited by our team from many sources on the internet. Hope this article on the topic Is There A Better App For.My Music.Other Than Google Music is useful to you.

How Hispanic Radio Evolves to Changing Audience

“There’s been an explosion in the Spanish language,” said Dennis Wharton, executive vice president of corporate communications for the Washington, D.C.-based National Association of Broadcasters. “The growth of the Spanish language has been remarkable.”

The explosive expansion of Spanish-language radio largely reflects the mushrooming U.S. Hispanic population, now estimated at 54 million, but it is also fueled by an enthusiastic radio audience and music-loving culture.

According to 2014 data from Nielsen Audio, 93.1 percent of Hispanics listen to the radio weekly, compared to 91 percent of Americans (including Hispanics). Latinos also tune in more than most other demographics, averaging between 12 and 43 minutes per week; only African-Americans lead Latinos in listening time, at 16 minutes, and this is a generally older audience compared to Hispanic radio listeners, who are younger.

Spanish peak times are between 10am and 3pm, as opposed to the general market peak times of morning and afternoon. “Because many Latinos work in the service industry, they listen while they work,” said Federico Subervi, a journalism professor at Kent State University in Ohio who has studied Spanish-language radio.

Latinos’ love of music is also evident. According to Nielsen, they spend more on music — $135 a month, compared to the average of $105.

This combination of factors has almost doubled the number of Spanish-language stations since the turn of the century. In 2001, the first year of Nielsen Audio statistics, there were 600 Spanish AM/FM outlets; In 2014, there were 1,001. The digital radio trend followed suit: in 2010, Nielsen Audio reported 661 Spanish HD and online streaming channels; 820 in 2014.

The growth trend shows no signs of slowing down. As Latino immigrants move to new areas of the country after employment, radio stations are launched or reformatted to serve them. For example, Mexican regional (the most popular Spanish format) is now on 105.3 FM (WZSP) La Zeta, traditionally a bastion of tropical music in Southwest Florida, while Latin pop tunes debuted last year on Cleveland’s 87.7. FM (WLFM) La Mega.

“A lot of entrepreneurs see a market opportunity,” said Tomás Martínez, CEO of Miami-based Solmart Media, which owns Mexican regional dance music stations WZSP-FM and WZSS-FM, also in Southwest Florida.

The larger audience base will result in higher-quality AM and FM frequencies switching to Spanish than in the past, when typically small AM stations broadcast Spanish formats, said Frank Saxe, managing editor of InsideRadio, an industry trade magazine. “As the economy improves, more broadcasters are willing to take risks,” Saxe said.

Spanish-language broadcasters are also at the forefront of digital radio. With higher-than-average smartphone usage among Latinos, Spanish radio has embraced digital tools, from simply requiring talent to be active on popular social media platforms to investing heavily in online strategies.

Entravision Communications, one of Spain’s largest radio owners with 49 stations, last year bought Pulpo Media, an online advertising service for Spanish consumers, to boost its mobile and digital advertising efforts in a deal valued at $18 million.

New York-based Sun Broadcast Group, which operates Sun Latino, the largest independent U.S. Hispanic network with 283 affiliates, earlier this year signed on to Shazam, an app that lets listeners search for more information about a song being played on a smartphone. tap into your smartphone. radio to offer to stations as part of its programming service.

Industry observers say digital efforts are especially important to ensure Spanish-language radio remains relevant to the growing population of English-dominant Hispanics. Entravision, based in Santa Monica, California, will broadcast the 2016 presidential campaign in English on some of its broadcast websites throughout the year.

Other broadcasters are changing formats to bilingual or all-English to appeal to the 18-34 demographic, with varying degrees of success. Univision Radio, the largest Spanish radio company with 69 stations, switched Dallas station 107.9 KESS-FM from a regional Mexican format to mainly English rhythmic hits in 2012, but returned to regional Mexican in 2013.

“Because the Hispanic population is younger, it’s more urgent for Spanish-language providers to tailor programming to younger listeners,” Saxe noted. “But the bilingual formats didn’t really catch on.”

English-preferred listeners simply tune in to general market stations when they want that program, and to Spanish stations for Spanish-language programs that general market stations do not carry.

That’s the main reason broadcasters predict strong demand for Spanish-language radio will continue. “We offer music that we grew up with, information that affects our lives in the Hispanic community,” Martínez said. “Take immigration. You’re not going to find a general market station that spends five minutes on how to get your papers.”

Accurate evaluation is a constant challenge for Spanish-language stations. Ratings services have long struggled to register enough Spanish speakers to wear portable people meters that record their radio and TV consumption throughout the day. Immigrant families in particular are suspicious of the tool and reluctant to participate. If Nielsen is unable to obtain a representative sample of a demographic group, it uses statistical calculations to weight the sample. Radio managers complain that the practice can lead to a disproportionately large number of a family’s listening habits and can distort the measurement of listening.

“The PPM rating has changed things significantly,” noted Sean Ross, editor of the Ross on Radio newsletter. “This has coincided with declines in Spanish-language and urban ratings.”

Many broadcasters, including Martínez, are advocating for the industry to move to a “return on investment” model of advertising sales, which involves attributing an action taken by a consumer to an advertising campaign, which could be through social media or websites.

For Spanish-language radio stations, this issue is particularly important. In addition to the risk of biased ratings, ad rates are traditionally lower than general market stations. NAB’s Wharton hopes that will change as advertisers see the importance of reaching Hispanic consumers. “Over time, it will work itself out because the economic pie that Latinos represent. They deserve real market value for the students they deliver,” he said.

Looking ahead, Spanish-language radio is projected to continue to grow with a wider variety of formats and the growth of mobile and online delivery and advertising. The bottom line: “Spanish stations offer a product that the general market doesn’t,” Martínez said.

Video about Is There A Better App For.My Music.Other Than Google Music

You can see more content about Is There A Better App For.My Music.Other Than Google Music on our youtube channel: Click Here

Question about Is There A Better App For.My Music.Other Than Google Music

If you have any questions about Is There A Better App For.My Music.Other Than Google Music, please let us know, all your questions or suggestions will help us improve in the following articles!

The article Is There A Better App For.My Music.Other Than Google Music was compiled by me and my team from many sources. If you find the article Is There A Better App For.My Music.Other Than Google Music helpful to you, please support the team Like or Share!

Rate Articles Is There A Better App For.My Music.Other Than Google Music

Rate: 4-5 stars
Ratings: 4544
Views: 28109836

Search keywords Is There A Better App For.My Music.Other Than Google Music

Is There A Better App For.My Music.Other Than Google Music
way Is There A Better App For.My Music.Other Than Google Music
tutorial Is There A Better App For.My Music.Other Than Google Music
Is There A Better App For.My Music.Other Than Google Music free
#Hispanic #Radio #Evolves #Changing #Audience

Source: https://ezinearticles.com/?How-Hispanic-Radio-Evolves-to-Changing-Audience&id=9100015

Có thể bạn quan tâm: