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How Rudolph Became a Christmas Helper

Did you know that the story of Rudolph the Red-Nosed Reindeer was originally created by a department store? The Montgomery Ward megastore wanted to create a new Christmas story in 1939 to give away to their customers as a free promotion. The creation of this story was given to a writer in one of their stores, a man named Robert May. Montgomery Ward did this every year. She gave away books, coloring books and other holiday goodies to attract customers and retain loyal customers.

May worked tirelessly to find the new story, and actually took inspiration from past stories such as The Ugly Duckling and even from her own childhood. Like the Ugly Duckling, May was picked on as a child because she looked different. It was the story hook he needed for his new Christmas story—the story of a reindeer who was mocked for being different. Rudolph had a red glowing nose.

May also had the help of her 4-year-old daughter, Barbara, who listened to her story every night to make sure it was child-tested and approved. May then had to sell her boss on the idea. Unfortunately, at first glance Rudolph didn’t like May’s boss. The manager thought that red noses were not suitable for Christmas stories and children, as red noses are often associated with drinking too much alcohol.

How did May overcome her boss’s agitation? He had a friend, Denver Gillan, who went to the local zoo to take photos of deer. He added the famous red nose and voila, the cute picture was too hard to resist. They then had to come up with a name. May leaned towards Rollo at first, but then decided that it didn’t sound right for a story that started out so sad. Then he thought of Reginald, but that name sounded too stuffy and pompous for a little reindeer. He finally came up with a name that stuck: Rudolph.

When the story ended, it was a big hit. May and the Montgomery Ward store distributed 2.4 million copies of Rudolph’s story in 1939, and another 3.6 million were distributed over the next 6-7 years.

Today, the song about Rudolph is heard in classrooms and holiday parties around the world, and many television shows and cartoons have been made about the little hero who saved Christmas. The song and story have changed slightly since May wrote it. Did you know that in the original version, Santa discovered Rudolph while delivering presents to his house? And Rudolph didn’t even live at the North Pole! One thing that is the same in all versions, however, is Santa’s love for his shiny-nosed reindeer.

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