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How to Make It In the Music Industry Faster

The music industry is not exempt from the basic economic principles that affect any other commercial enterprise. When you first create a band, you choose an identifying name. Band branding works the same way as typical small businesses; it’s important to help the audience get to know the band’s name.

However, the online world also allows you to associate your band name with specific content and a wide variety of related keywords. With these types of technology associations, you can put your band name in more places and reach new people faster. Let’s take a look at some specific tech tools and tips that can help your band gain fans.

Social media, content distribution and iPhone apps for bands

Before the Internet, the only way to get songs to the end user was to hand-press pieces of physical media, make a music video, or promote the single to radio stations. Accessing such formats can be expensive. Many social media sites today offer a simple content management system for bands to instantly upload new songs, pictures, music videos, biographies and other content. Fans can then consume and share this content with their friends. This easy distribution has dramatically reduced the costs associated with promoting music projects.

You can recruit friends in your spare time through social media services and use these efforts to increase name recognition. Additional content distribution tools can help outside of the online world. For example, if you were to get a custom iPhone app for your band, you could encourage anyone to check out your music when you’re at shows that promote in traditional ways like handing out flyers. By offering a free cell phone app for the iPhone 4, most users of the popular cell phone could immediately listen to their music on a device they already own.

Feel free to ask someone to develop a custom Android app as other smartphones like the Droid X are also very popular. In fact, it’s quite easy to port iPhone apps to the Android Market.

For musicians, an artist website is not enough

You can’t just pick a dot-com name and feel like the job is done. When promoting popular new music, it’s important to have it available on every possible service. Let the end user decide where they want the music to go.

Whether you’re looking to gain exposure locally or gain a global following, there are tech tools that can help you reach new fans faster. It’s a good idea to make some music available for free so people can try it without risking their money on a full CD. Band mobile apps allow musicians to post free songs and album downloads. Fans will appreciate the content available. Even if you don’t want to download new songs for free, you can always provide free streaming content on iPhone app, mobile website or social media site. This would allow new listeners to get a taste without downloading the content to other devices.

However, the availability of free downloads did not dissuade people from paying for albums. Consumers who buy albums are typically collectors. They buy records largely out of principle, and will likely continue to do so even if you make the songs free to download.

There are so many ways to get a band’s name out there online. Please keep these tips in mind when you sit down at the computer to promote your new album.

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