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How To Video Marketing
With the growth of the internet and technology, videos have become an increasingly powerful tool for generating leads and growing your business.
The commercialization of video editing tools and the ease of sharing videos on video sharing sites such as YouTube has exploded the growth of the video industry.
Right now, it doesn’t matter if you are a small marketer or a corporate giant, you can benefit a lot from videos to grow your business.
Internet marketing trends are always evolving. Back then it was article marketing. Then came the paid advertising era of PPC and PPV. Today we are dealing with video marketing.
What is video marketing? Video marketing is the art of using videos to market and promote your business. This could be using videos to generate leads, increase traffic, or sell a video product.
Video marketing is great because of its ability to grow virally. Viral marketing spreads as fast and as widely as a biological virus, but in a marketing sense. This allows you to reach a wide audience in a short time and at a low cost.
People love watching videos, more so because you can incorporate visual and audio elements that can evoke emotions and make your content interesting. eBooks are so yesterday and they are struggling to keep up with the videos that are getting better and better.
One of the most useful sites is YouTube – the world’s largest video sharing site. In the next section, we’ll explore the power of YouTube.
The power of YouTube
As mentioned earlier, YouTube is the largest video sharing website in the world. Why are they called video sharing sites? This is because everyone who uploads videos is like having their own TV channel – You can get subscribers and those who watch your videos are free to share them with others through a wide range of social media sharing tools.
YouTube has exploded in popularity, and businesses large and small have a lot to gain by capitalizing on this phenomenon.
YouTube allows you to upload videos for free, and if your videos meet the standards, they offer director status where you can upload videos longer than 10 minutes.
One of the nice things about YouTube is that you can post descriptions in the bottom box of your videos. This allows you to drive traffic to your site and write descriptions for your videos.
Another advantage of YouTube is that it is owned by Google, the world’s largest search engine. Because of this, YouTube videos rank high on Google and can bring in tons of traffic if you target keywords that have high search volume and are related to your niche.
We have seen the potential of YouTube – Huge user base, easy to upload and share videos too.
Here’s how to start marketing your business using YouTube:
1) Create a video with valuable content related to your niche
2) Make sure you have a call to action at the end of your video
3) Upload your video to YouTube
4) Add description below each video
5) Be sure to include a link to your website (for traffic drawing purposes)
6) Share your videos with your target audience
Remember, a very important part of video marketing is the sharing component. Ask your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will be.
Videos that rank higher tend to show up on YouTube’s channel list, resulting in even more views.
Basic tools for video marketing
Let’s look at some simple tools for creating videos for marketing purposes. One of my favorite combinations is Microsoft Powerpoint + Camstasia.
Microsoft Powerpoint allows you to create video content through slides, animations and sound effects. Camstasia allows you to record your screen recording, so when you play your slides in real time, you can record every single event.
Combined with some cool music, you can create powerful informative videos that will appeal to your customers.
Camstasia also lets you edit videos with basic features like audio editing, slide transitions, and more. Post-production is followed by uploading to YouTube, all done instantly via Camstasia.
Last but not least, you need to register a YouTube account before you can start uploading videos.
In short, these tools will help you create simple yet effective videos to get traffic and customers, as long as you have good content that your target market will enjoy.
Videos are a great and powerful tool for growing your online business.
Rome was not built in a day, just as traffic is not built in an instant. However, if you practice these video marketing methods diligently, your business will surely gain a lot.
The best way to build a budding online business is to not only use videos, but to use as many marketing methods as article marketing, SEO, and paid advertising.
Once you find the best fit for your business, iterate and multiply your efforts and you’ll have built yourself a solid business empire with thousands of followers in no time.
I wish you all the best for your video marketing and online business journey!
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