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Music Industry Sharks – How to Uncover the Unscrupulous Many in the Music Business

Lots of people claim to be music marketing experts, music advertising experts, and social media experts. Yes – Literally thousands and thousands. When it comes to marketing and promoting your music, there are many good options available to you. RIGHT? Bad – loads of choices – yes, but how many of them are really worth their salt? Not many!

For some reason unscrupulous “bees who want music” prey on musicians – I don’t know why, maybe they think they are easy, soft touch. Maybe they don’t like musicians, or worse – they don’t like music. (WOW) Many of these people are or have been musicians themselves, maybe intern somewhere in the music business, or actually love music. They believe this gives them the right to call themselves a music marketer, or worse, a music publicist, which requires years of experience in the music industry and amassing thousands of music media contacts and promoting the best possible product or service. which accelerates his musical career.

Well, this is what I have to say about it: I used to be a musician myself – although it was a long time ago, when there were still a lot of scammers in the music industry. I experienced the deep pain of being duped by unscrupulous people who said they were my savior in the music industry. The Internet and the leveling of the independent music playing fields have opened up huge opportunities for these sharks and crooks to up their game. The only way my band was successful was sheer luck – finding the right honest people.

Here’s a checklist to seriously consider when choosing your ultimate publicist or marketing service:

Check their credentials – and follow this checklist

Do they have the creditworthy online presence?

Do they have hundreds of testimonials? Or as I like to call them TRUSTIMONIALS – Check their references!

How many “HONEST” experiences do you have? Justify this

Have they written hundreds of articles on music marketing?

Do they belong to many high-profile music industry organizations?

Will the future marketer or publicist answer all your questions?

or do they subtly avoid them?

Do they tell you who and where they will promote your music?

i.e. their affiliation with the music media – or do they say wait and see?

Have you seen proven samples of their work?

Do they deliver what they promise in writing?

Before choosing, consider –

INTEGRITY – Honesty – TRANSPARENCY

Besides doing great work that will really help your career, these are probably the three most important things to consider

If any or all of the above authentication checks are not in the positive category —

BEWARE IT MAY HAVE BEEN SWITCHED

Since I was lucky enough to find the right people for our project at the time, I’m not saying it’s impossible. I’m just saying that it’s extremely important, especially these days, to do your homework and due diligence before shelling out your hard earned money. Most indie musicians are on a tight budget and every penny counts. Take the time to possibly consult with a trusted music industry consultant. Most people recognize a scam when they see one.

So to all the unscrupulous sharks out there waiting to pounce on the next unsuspecting musician, sorry to write this article – but it needs to be unmasked. That’s why I’m not really sorry. People like you give the music industry, honest publicists and music marketers a bad name. Shame on you! I love my indies and all musicians and artists and it hurts to see them taken advantage of. Try another niche,” perhaps those who need marketing help selling rockets or industrial products and services. BUT – Leave the music niche alone!!

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