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Podcast Creation: 3 Powerful Easy Steps to Build a Winning Podcast

When inspiration strikes, you can have a sleepless night. If the concept of your new podcast is keeping you up at night, you might appreciate these three steps you can take now to create a highly visible podcast for exposure, influence, and self-expression.
The first step is to “see it ready” before you start. Have a clear idea of ​​how your podcast fits into your world. Once you’ve envisioned your role in your business or life, you’ll be better able to make all the decisions you need to create your podcast.

The next step is to clarify the content strategy. Do you conduct interviews with experts in your field? Do you share your own expertise as a solo artist? The easiest way for podcasts to go viral is to invite guests. Each guest shares their show with their fan base, making it as easy as possible to grow your podcast.

Once you have a clear framework and vision, you can start making a list of everything else you need to create a podcast. Here’s a quick list:

– Select your microphone
– Select your broadcaster
– Choose the recording method (by teleconference, in person)
– Create a square podcast logo that shows the structured name of your show (ITUNES requires 1400 x 1400 pixels)

So there is some behind-the-scenes work you need to do to create your podcast, but the payoff is worth it.

Create a search engine optimization (keyword) plan

The last easy step you need to take is to create a search engine optimization plan. It might not seem logical, but as your podcast is getting ready to be born, it won’t have too many connections to other programs or websites. So the easiest way to find it is to choose keywords that describe your podcast.

For example, let’s say a podcast focuses on entrepreneurs and business development. The podcast creator should conduct keyword research so that as each episode is released to the world, the episode is categorized (named) using keywords that will help new listeners find the show.

Overall, the podcast audience is exceptionally loyal and wants to listen to four or five podcasts a week. Listening audiences tend to download episodes of shows in bulk for events such as commuting to work or an extended day trip. Make sure the episodes are about the same length per show.

And don’t forget to have fun! Happiness is contagious. Happy podcasting!

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