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Scene Queen and Alternative Modeling Trends Growing

Look at any big city school and you will see many similarities in fashion style. At the turn of the decade, the biggest trend in fashion and music was emo, a general name for emo, punk and personal fashion styles. It also carries the musical equivalent of Emo, the emo-style indie rock, screamo and techno-rock favored by the majority of the genre.

Hot pants, slicked-back bangs, and heavy makeup are very popular among young people, from pre-teens through college and beyond. As you age, sexuality enters into emo and related styles. However, emo has been controversial at best, allegedly relying heavily on depression, suicide, and self-mutilation as visual concepts in makeup and clothing fashion.

The scene, often seen as an offshoot of emo, has had a greater influence on young people, deliberately avoiding emo stereotypes to instead focus on innocence and defining playful youth. Dyed black hair and an all-black wardrobe have been replaced by a rainbow of loud, bright colors. Clothes deliberately clash, and accessories emphasize youthfulness, such as candy bracelets and light-up pacifiers.

Emo, and especially the scene, was all about attention. This is the reason why young people are more prone to the style that wants individuality, the age group that wants individuality and attention. With social media giving access to hundreds of millions of potential friends, personal profiles on MySpace, Bebo and LiveJournal blogs have become beacons of personal style for aspiring scene kids (“scene kids” is the most popular title among scene fashion followers “scenesters” was also used a lot on the Internet).

From this cultural development that has plagued social networks since around 2006, a new genre of modeling has become equally popular. Enter the queen of the scene, a professional or amateur female model who follows scene/emo style fashion trends and has a fan base on online social networks. Most of the models are in their teens or early twenties and come from diverse backgrounds and geographies. These models are idolized for their sense of style and overall beauty. Many scene queens are alternative models who model clothing and accessories.

Christian Koch of The London Evening Standard discussed the scene kids trend and its impact on commerce, citing the “scene kids” movement as similar to kawaii, the Japanese term for “cute”. (1). Scene queens usually adorn themselves with cute and teenage fashion items such as bows, candy bracelets, simple hair ties, stars and hearts emblazoned bodies, and small, simple icon tattoos. Models usually keep their real hair short, but model with long, high-contrast hair extensions. Makeup is natural except for the eyes, where false eyelashes and heavy, colorful makeup are key.

Scene queens create distinctly unique looks, such as hair streaks popularized by scene queen Kiki Kannibal. (2). These unique looks are featured in photos and YouTube videos posted by the model or a promotional affiliate. The models also offer tutorials and video tutorials on how to achieve a unique look. In this way, models have leveraged the sharing aspect of social media to their advantage, increasing the visibility of their personal brand by allowing anyone to replicate it.

Google’s Trends tool shows a three-fold increase for terms like “scene hair” between 2007 and 2009, and Google’s Keyword Picker shows 1.5 million monthly searches for “scene hair” as of February 2010. (3). The results of these searches often result in tutorials and photo slideshows that make scene queens famous. The emergence of global interest in the scene from sites such as BuzzNet, where Audrey Kitching is a correspondent, has spawned a range of international fan sites and fashion portals.

Scene modeling rising stars and scene kids in general, as well as the scene queen elite, are predominantly found on the following social networks and blog sites:

  • My place
  • Bebo
  • LiveJournal
  • Facebook
  • BuzzNet
  • Stickam
  • Blog spot
  • Flickr
  • deviant ART
  • Polyvore (Clothing)

Famous Scene Queens

  • Audrey Kitching
  • Kiki Cannibal
  • Dakota Rose
  • Hannah Beth
  • Dani Gore
  • Brittany Kramer
  • Zui suicide
  • Jac Vanek
  • Jeffree Star
  • Rachel Reed
  • Miss Mosh
  • Jenn Curbstomp

Being the “queen of the celebrity scene” is defined by how many views you have on video sites like YouTube and how many friends you have on social media like MySpace and Bebo.

Models often chose a name that was based on Internet surveys from the early years of social networking, which gave a “punk rock” or “emo” name, which was usually a random mash-up of a normal first name and a trendy last name. The last name was usually full of emotions, such as anxiety or illness.

The queens of the scene represent a growing interest in alternative modeling, models that don’t match their body style, hair and makeup trends, facial features or even plastic surgeries common to mainstream models. We will see more and more internet models become mainstream as the fashion and related industries begin to capture this societal and consumer interest. For now, these models, boasting a fan base of thousands of random netizens, are looking ahead to a bright future.

(1) London Evening Standard: http://www.thisislondon.co.uk/lifestyle/article-23796498-crazy-for-cute-the-latest-teenage-craze.do

(2) Related Content: http://www.associatedcontent.com/article/2051161/hottest_scene_hair_coontails.html?cat=69

(3) Google, Inc.

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