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Slogan Writing the Easy Way

Imagine the scene! You are sitting at home and leaning over the dining room table. He chews on the top of the pen, surrounded by receipts, entry forms, tags and all manner of competitive paraphernalia.

You’ve asked yourself for the twenty-fifth time why you want to travel to America to watch a basketball game with XYG lager, but you’re still no closer to finding the answer. Familiar?

No wonder he is disillusioned and bitter. So what happens next?

You can submit your restored chestnut, which has won countless awards in its original form or restored, for example:

“It is chosen by connoisseurs, perfected by the promoter”

“Experts choose them, customers prefer them”

Something like that!

Or, like me, you just make yourself a nice hot cuppa, turn on the TV and watch what’s happening in your favorite soap. So, I thought, there must be a better way. Seek and you shall find.

The answer to everything came while ironing. Give your little gray brain cells a problem, then instead of worrying about it, forget about it, do some other task like gardening, ironing or cooking lunch, and when you least expect it, the answer will pop into your head. It was the same with slogan writing.

My four steps to successful slogan writing are: brainstorming, expressions, draws, sparkling slogans. I’ve won cars and vacations using this method.

But back to ironing. Tiring work, but nevertheless, that’s when inspiration struck. Instead of reversing phrases to see if they sound better in a tie, why not turn the whole tagline on its head.

Instead of writing a final tagline to fit into the contest opening line, why not write a tagline and then simply wait for the right contest. Eureka!

The pressure is immediately relieved. How many times have you waited until the 29th of the month to hastily come up with a slogan to match the comp ending on the 31st. Come on. Confession time. Yes, of course there is. Me too.

Better yet, don’t think if you have ten or so amazing slogans that you’ve spent time perfecting, you can choose one that suits your last-minute competition. Wonderful.

No more last minute rushes. No pressure. No bitten nails. Just great slogans when you want them. Purr-fect! Oops, sorry, that’s the pet food ferry.

Just imagine if the judges waded through thousands of wordy, rhyming slogans that sound sleepily similar – ZZZzzzzzz. Oops, almost fell asleep! Then wow! Your shiny, short, catchy little number is coming. They sit up and notice.

“Hey Fred, listen to this!” “This is our winner.”

Magic words, huh? That’s what you’re referring to. Let me give you an example.

My daughter has decided she wants to be a singer, “but,” she said. Why is there always but? If you’re a parent, you’re probably no closer to the answer than I am!

– But what? I risked it.

“I can’t afford the equipment.”

“Don’t worry,” I told him, “we’ll win,” I said with much more confidence than I felt when he gave me three weeks to win.

So we went to the newsagents and bought four glossy music magazines.

Pun-ch Lines is out! catchy slogans. Under the heading “Music”, we have selected the one that fits perfectly. In the text, he mentioned opera, classical music, the golden oldies and catchy little tunes.

“I want to sing on my new sound system because…”

“it would be a golden opera melody”

£2,000 worth of music equipment later, what did he do. She immediately gave up singing!

Girls, who would they be!

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