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The Best Free Online Tools to Use to Promote Your Music

More expensive does not always mean better or more effective, especially when it comes to music. Sometimes knowing who your audience is and targeting them is more effective than a comprehensive, broad-based promotional attack.

If your music is more niche than mainstream, there are many music-based social media sites that allow artists to target fans of a particular genre of music. So if you run a retro ska punk band, go to a site like last.fm or mymusicstream and upload videos or mp3s of your band. The purpose of these sites is to allow consumers to discover new music and to allow artists to target the audience they want to reach.

Among the major social networks, MySpace remains a valuable free online tool to promote your music and connect with your fans. While the music drives the band or artist, the personal connection with fans is just as important in building long-term loyalty. Update your MySpace page regularly to browse the dates to see what’s new from week to week. Use the site to let fans get to know you outside of music.

Use Facebook to make the power of friends work for you. If all your friends tell all their friends and so on about your upcoming gig, or if they pass along an mp3 for others to hear, it won’t take long for a viral online community of fans. In addition to your personal Facebook page, create a page specifically for your band or, if you’re a solo artist, a professional page to complement your personal page.

Use Twitter to stay in touch with your fans and send daily updates on upcoming concerts. You can also use Twitter in a creative way to share the life of an emerging artist. Think of it as a daily journal entry or mini-blog – 140 characters or less. Make your posts fun, engaging, and compelling so they’re something people look forward to. Not only does it keep you in touch with fans, but it’s a way to promote yourself and your music by making you the star of an ongoing story. Provide links to music and ask for feedback.

People respond to creativity and like to feel that they are a part of an artist’s success. The more ways you can find them, the stronger your brand will be.

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