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The History of Urban Clothing

Urban clothing first appeared in the early 1980s to reflect the emerging hip-hop culture of the time. Like music itself, fashion and clothing have changed, matured and evolved over the years into what we know to be worn around the world. As always, many trends in fashion follow the clothing and appearance of those working in the music industry, and the hip-hop genre is no different. In fact, “urban fashion” has developed its own subculture.

When we think of urban fashion, many of us with more than a passing interest can name dedicated designers, but that wasn’t the case in the early 80s. At the time, he was most closely associated with major sportswear companies such as Nike and Adidas, as evidenced by the fact that Run-DMC had a hit single, “My Adidas”. Trainers, sneakers and plenty of bling were considered must-haves for dedicated fashion followers. A signature hairstyle that broke boundaries was also considered essential if you wanted to look the part!

As hip-hop grew in popularity, so did its legitimacy in terms of being recognized as a music genre in its own right. Once that happened, urban fashion became more widely known and noticed by brands outside of the sportswear industry. Urban fashion was more than a passing craze, it was something that was here to stay.

Initially, the styles were closely linked to African influences, with artists such as Will Smith wearing the continent’s green and gold. As we moved into the 1990s, Gangsta rap began to appear and became a part of fashion. The street look began to develop under the influence of both gangs and prison cultures. Baseball caps, baggy jeans that were deflated, t-shirts and sports jerseys took over from the original image. Later in the decade, some began to look for a more sophisticated look, with double-breasted suits and dress shoes now becoming part of the required clothing.

As we entered the new millennium, urban fashion became more and more mainstream and really had a variety of influences, including those outside of hip-hop. As a result, high street chains began to stock the clothing and various artists in the music industry began to develop their own clothing lines, including Russell Simmons’ Phat Farm and Jay-Z’s Rocawear.

In the modern era of fashion, we all know the major brands, many of which are still associated with the sportswear industry. Some people like to show a lot of skin, while others are definitely more conservative. However, whatever your taste, men and women alike, no look would be complete without the right accessories. Urban fashion is very much about the glitz and glamor of living larger than life.

If you are a dedicated follower of urban clothing, you want to find a supplier that offers all the best brands and the latest designs. You want to make sure that you look good and your style cannot be questioned!

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