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The JCPenney Commercial Song

JCPenny has always been a company that uses music in its advertising. Songs are always talked about and searched for on the Internet. American Living’s JCPenny ad is a popular search item. There are three different commercials with three different songs. They also have Christmas, Valentine’s and slightly controversial ads.

General advertisements

American Living’s songs are “Killing the Blues”. “Let’s Dance” and “Have You Ever”. The 2008 back to school JCPenny commercial featured “Don’t Forget Me.” This is a great tribute to “The Breakfast Club”. Children danced and behaved like those who played in the movie. Another song on Back to School was “Rock Your Body” by Stagga Lee. A 2007 Magic commercial used the song “Music Box” by Regina Spektor.

Holiday commercials

One of the most controversial JCPenny commercials was “99 Red Balloons” from the 1980s. The song is actually about a nuclear war, but only fragments of the song were used. Even if the song has a different meaning than its intended purpose, it was a beautiful advertisement.

In 2005, the store used the song “Living Thing” for its commercial during the Christmas holiday season. In 2007, the Christmas holiday song was “Real Love” by John Lennon and “All That I Want” by the Weepies.

Why use music in advertisements?

JCPenny advertising is what people associate with different seasons and sales. Over the years, the company has offered many different commercials with or without music. One thing you can learn from the advertising industry is that people need something to grab and hold their attention during commercials. The music is used by popular artists and some songs were created for the company’s own advertising.

The result of the advertisements is that it attracts business to many stores across the country. Back-to-school, branding, and holiday advertising help drive sales and increase public awareness of all-store specials. Music has always proved to be very useful in television advertising. Many such advertisements can be found on YouTube.

When advertising companies are looking for songs to match commercials, they are looking for songs that are popular and fit the overall image of the commercial. Many of the songs they use are from the 1950s, 60s and 70s. They have songs made specifically for commercials, but they use the rights of other songs much more. JCPenny is only the second group to receive permission to use the John Lennon song.

JCPenny’s commercials change from year to year, holiday to holiday, and season to season, but one thing is for sure: the commercials are what everyone is talking about, so that means the efforts of the advertising companies are JCPenny and their ability to stay on top of sales.

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