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The Surprising Truth About How You Can Make It Big In The Book Business

Is it possible to make it big in the book business in an underdeveloped or developing country like Nigeria if Nigerians don’t read? As the founder of a platform that teaches people how to take risks in the so-called expert industry, with a focus on book writing, most of my candidates bombard me with these questions. This article addresses these concerns.

As JF Kennedy once noted, the great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach 100 years. The Marshall replied: — In that case there is no time to lose; plant it this afternoon! A typical short-term amateur author sees the world like a gardener, while long-term thinkers take a Marshall Lyautey approach to any venture, whether it’s teaching, investing in stocks, or writing books. No matter how trite the following cliché is, it’s worth repeating, nothing good comes cheap. As Malcolm Gladwell pointed out in his elegant book, The Tipping Point, reaching a tipping point in any endeavor requires about 10,000 man-hours of serious practice. This is about 10 years of effort. So jumping into the book business and hoping to hit it big overnight is like fast-tracking a pregnancy. Under normal circumstances this is impossible; you must go for the full nine-month cycle.

A closer look at three wildly successful authors like Malcolm Gladwell, Daniel Pink, and Tony Robbins reveals that they all have one thing in common: their work is pretty amazing. Take Malcolm Gladwell for example. He is such a detail-oriented author that when he describes something, he paints such a vivid picture that you cannot read his work until the end. For example, if you’re writing about something as mundane as a door key, you’ll describe the key’s color, size, texture, brand, make and type, the iron the key is made of, and not forgetting the country where the key was made. mine is found and the technology used to turn iron ore into iron bars and eventually keys. Is it any wonder that all of his books, including Outliers, Blink, Tipping Point, What the Dog Saw, and David and Goliath became instant bestsellers? How did you hone your skills? He honed his skills as a journalist over the years, including twenty years with The New Yorker. On the other hand, Daniel Pink is trend- and research-oriented. He watches trends, tracks them with research, and writes about them in such an uplifting way that you can’t help but read his poems to the end. Is it any wonder that Free Agent Nation, A Whole New Mind, To Sell Is Human and Drive became instant bestsellers? For his part, Tony Robbins is a great motivator and expert storyteller. He is so gifted in these arts that his books such as Unstoppable, Awaken The Giant Within and Money: Master The Game are all runaway bestsellers.

As you can see, Malcolm, Daniel, and Tony are not only amazing, but deep. These qualities would make publishers pay millions to have him in their stable. You can’t become a miracle overnight. It takes years of work and sweat to become a worldwide sensation. Take the case of JK Rowling. A single mother, no publisher would touch her first Harry Porter fantasy novel. For them, it had no market value. So what did he do? She stuck to her gun. He believed in the value of his work, he persevered, and today his Harry Porter series is the best-selling book series of all time. The Harry Porter series was turned into films, which catapulted him to the pinnacle of success as the UK’s richest author, with an estate worth over $1 billion in 2014. The same can be said for Jack’s Chicken Soup For The Soul series. Canfield and Mark Victor Hanson. According to the authors, the first book in the series was rejected over 400 times by major publishers because they thought the stories wouldn’t sell! What about the Guerilla Marketing series initiated by the late Jay Conrad Levinson in 1984? The very first Guerilla Marketing book was self-published and is now the best-known marketing brand in history, named by Time as one of the top 25 best business books, with over 21 million copies sold. Guerrilla concepts have influenced marketing so much that the books have been translated into 62 languages ​​and are required reading in most IVY League School MBA programs around the world.

What even these originally self-published authors have in common is amazing achievement, focus and self-belief, or should you say persistence and determination. Not only have they written a shallow or even great book, uploaded it to Amazon, they’ve also composed a gospel song to herald the release and expect the world to pave the way for them like the average amateur author. In addition, these authors did not want to write bestsellers. They wrote about what they were passionate about, and their passion shone through in their art. So the ingredients for an author that people are willing to read, follow and like are a series of books (no less than three, but the more the better), a niche that allows you to express yourself and your passion, and finally depth . . If you don’t have depth, no one will take you seriously. Depth requires focus, thought and zeal. Depth requires you to go where no one else has gone. The depth requires you to develop your own unique style. Uniqueness is the foundation and the icing on the cake.

Ryan Holiday, author of five iconic titles including Trust Me, I’m Lying, Growth Hacker Marketing, The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic, which have sold over five hundred thousand copies in total, advises. all would-be authors who want to go the extra mile to write books that last forever by creating what he calls a “timeless work.” By this he means to dig deep, take the road less traveled and definitely avoid the weird fad, here today, gone tomorrow. If you want to be like one of the icons featured here: Malcolm Gladwell, Daniel Pink, Tony Robbins, JK Rowling, Jack Canfield, Mark Victor Hanson, Jay Conrad Levinson or even Ryan Holiday, start writing and you’ll never know where effort will get you. Forget the accolades. If you do well, the accolades will come. Do you have a story? Start telling us today. Let the end of one story be the beginning of another, and before a decade is over, you’ll be standing on a pedestal as one of the immortals. Your book makes me immortal.

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