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The Top 10 Excuses For NOT Achieving Music Business Success

Over the years, I have heard many excuses from aspiring artists as to why they are not successful in the music business. I’ve put together a list of the “Top 10 Excuses for Failing to Succeed in the Music Business”. The difference between winners and losers is that winners take action and losers make excuses when they don’t.

Here is my list of objections:

1. I am too young

2. I am too old

3. I don’t have enough money

4. I don’t have enough connections

5. I don’t know what to do

6. I just don’t have the looks

7. Others hold you back

8. I don’t live in the right city

9. I have too many other obligations (children, marriage, work, etc.)

10. I don’t get enough exposure

Let me attack these objections one by one.

1. I am too young

There were many young people who made it in the music industry. In fact, most people start at a young age. At the moment, young people like Justin Bieber are at the top of the music charts. Michael Jackson started at the age of 5. Destiny’s Child was a hit when they were teenagers, and now check out the members. Who hasn’t heard of Beyoncé? If you’re young, I’d say you probably have a better chance of success than someone in their 70s. We also dispel the “old age” objection in issue 2.

2. I am too old

I remember one of my friends telling me that if he wasn’t successful in the music business by the time he was 30, he would quit music altogether. Well, the music business is very strange, and instead of focusing on great music and great performers, my friend focused on his age. Al Jarreau was well past 30 when he became successful. Recently, Susan Boyle became an international success, not because of her age and looks, but because she is talented.

3. I don’t have enough money

I’m glad I got over that objection early. If you don’t have money, find someone to invest in your music career or learn how to advance your career without using too much money. There are all kinds of guerilla marketing techniques that aspiring artists can use to advance their careers. Go to the library, pick up a book on guerrilla marketing, and you’ll see what I mean. Better yet, Google it!

4. I don’t have enough connections

Once again, let’s dismiss this objection once and for all. We are in the information age. There are networking sites like MySpace, Facebook, Twitter and many others that allow you to make all the connections you need. In the offline world, you can attend music industry meetings to learn about the music business and build lasting relationships. I can’t even remember all the connections I’ve made over the years, but I’ll never say I don’t have enough connections.

5. I don’t know what to do

This is another tired excuse. The public library has tons of books on everything from creating shows to booking your own shows and making money. If you really don’t know what to do, find a mentor and follow their path. Even if you don’t know them personally, success leaves traces. Figure out what they did and copy it.

6. I just don’t have the looks

Sure, there are tons of gorgeous artists in the entertainment industry, but if you think you don’t have “the look,” you should probably act anyway. I am serious. There have been some really blockbusters that weren’t “looks”. Also, beauty is in the eye of the beholder, which means that different people are attracted to different things. It’s more of a self-esteem issue and you probably need to work on your self-esteem first if you plan to be in the music industry. Sometimes people can be mean and if you are thin skinned or easily offended this business is NOT for you.

7. Others hold you back

Really? Unless you’re incarcerated or held against your will, no one can stop you from achieving your musical goals. You have to look at the “man in the mirror” and figure out what you need to do to make your plan come true.

You have a plan, don’t you?

There may be negative people in your life, but if that’s the case, if you’re an adult, you can pull yourself out of their negativity. So many artists hear the words, “I don’t think I’ll make it in the music business.” If someone tells you this, you should stay as far away from them as possible because you will doubt yourself and your talent.

8. I don’t live in the right city

Thirty years ago, that might have been true, but the Internet is once again shooting that excuse to the heart. There was a time when you had to live in New York, Los Angeles or Nashville to get into the music industry. The internet has leveled the playing field so wherever you live you can make money and explore if that’s what you’re after.

9. I have too many other obligations (children, marriage, work, etc.)

I actually struggled with this for a while. I put my musical dreams on hold to take care of my family, and it was a very noble and responsible thing to do. However, I never stopped writing and achieving my goals. I learned how to make beats and I learned how to promote myself online, as I’ve said so many times in this article.

I didn’t make excuses for what I was doing. I just need to find a different way to achieve my goals and there is nothing wrong with that approach. Even if you have to spend 30 minutes a day doing something to make your musical dreams come true, it’s better than doing nothing.

10. I don’t get enough exposure

I can combine this objection with some of the objections above, but here’s another perspective on exposure. Internet, Internet, Internet! All you need is some basic equipment and you’re on your way to massive exposure. First, you need to take a guerilla marketing course to learn how to promote yourself with little or no money.

I also recommend getting a digital camera and/or a video camera. You can post pictures and videos online for your fans to see. Need to do a live show? Get someone to record it live and post it online on sites like YouTube. However, publishing on the website is not enough. You need to learn how to get traffic to your posts, so I recommend learning internet marketing.

People are making a killing online and you don’t need millions of people or millions of sales to be successful.

I’m sure there are more excuses than I’ve listed here, but I think these are the ones I’ve heard the most. If you use any of the above excuses, I suggest you take a hard look at yourself and see if this business is for you.

In closing, I would like to leave a quote. I’m not sure who the author is, but when you start making excuses, always remember this:

Excuses are tools of incompetence. Those who use them build monuments to nothing that are worth nothing. Therefore, there is no excuse

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