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The Ultimate Guide: How Publishers Can Join the Apple News App

Apple is working hard to make iAd a significant revenue stream for the company. Part of their strategy is apparently trying very hard to do to the online news publishing industry what they did to the music industry with iTunes.

Steps to Monetize as an Apple News Publisher

  1. Sign in to Apple’s developer program
  2. Enable iTunes content with your developer ID
  3. Sign up
  4. Upload a logo
  5. Choose how to publish: RSS or Apple News
  6. Choose the method of article creation
  7. Submit sample content
  8. Publish articles
  9. Make money with Apple iAd

What is Apple News?

If you post content that can be considered news, you should already be familiar with Google News. There’s an extensive guide to Google News, how to get it, and why you should. If possible, that is.

In the fall of 2015, Apple introduced its News app as part of iOS 9. It has become available to most iPhone and iPad users and is used by about 40 million people, according to Apple.

This publishing platform aims to provide iOS users with personalized news and content while combining the look of the source brand with Apple’s sleek look. Obviously, the monetization engine is Apple’s own iAd, which until now has been mostly used by iOS app developers to monetize their apps.

News from Apple News

Apple quietly ended the beta period and opened the doors to all publishers. So now the news publishing platform in the form of Apple News is open to everyone. Yes, even you, and it’s free to join.

So before we tell you how to get your posts on this feed and in front of 80 million eyes (that’s 40 million pairs in case you’re wondering), let’s talk about whether it’s worth the investment of time and effort.

The good, the bad and the potential

Google has done it with YouTube, Facebook recently introduced Instant Articles, and Amazon has taken its book market power into the digital world with e-books and self-publishing. So it’s no wonder Apple wants to get on the bandwagon and keep content close to the corporate brand’s chest like everyone else in the field.

But some premium publishers who were early adopters of the Apple News format and platform didn’t shy away from their frustrations with the system. Some publishers have also reported poor utilization of the iAd a News service.

Since then, Apple has launched a new analytics dashboard for publishers, but it’s clear that it’s going to take a lot of audience training to get people to choose Apple News.

(Use Apple News or Ronda Rousey will hit you!)

Should I get on the Apple News train early and board now? The answer to this question depends heavily on your mobile publishing strategy, the niche of your content, and the device of choice for your audience.

It’s important to note that if your content isn’t in English, you’re out of luck. Unlike Google, Apple is all about the world’s English-speaking citizens, at least for now.

Get on Apple News Feed – what you should and should do

To get started, you’ll need an Apple ID to sign up for the News Publisher web app. Now, if you want to monetize your content (and you do), you need to enable iTunes connect with your developer ID.

Apple News for Publishers – A step-by-step guide

1. Register

2. Upload a logo

The dimensions of the logo should be as follows:

General

  • The logo can only contain text (no images).
  • The file type must be PNG.
  • The logo must be horizontal and on one line only – no stacked text.
  • The area around the text should be clipped or clipped to remove excess space (padding is applied automatically).

Color and transparency

  • Use full color.
  • Use a transparent background (no fill) – some views apply a mask.
  • Text placed relative to the color should be transparent.
  • Outlined text must be transparent (not color fill).

Size

  • Height: minimum 256 pixels
  • Width: minimum 256 pixels; Maximum 2560 pixels (some scaling occurs for maximum width logos)
  • Aspect ratio: maximum 10:1
  • File size: maximum 2 MB

Restrictions

Do not include any of the following elements in your logo:

  • Copyright or trademark symbols
  • Photos
  • Promotional text or URLs
  • White text against transparency

Examples of implementation of logo specifications

If necessary, scale your logo to the desired height.

If necessary, scale your logo to the recommended width.

Place your logo next to the text, not above or below it.

The characters in the logo must be transparent.

If possible, abbreviate or otherwise abbreviate long logo text.

What to avoid

Avoid using a solid background color. In some views, a mask is applied to the logo and a solid background does not produce good results.

Avoid wide logos that are difficult to read when zoomed out.

Avoid stacked logos that are difficult to read when zoomed out.

Avoid colored fills of characters or shapes within logo marks. Text and shapes placed against other elements or colors must be transparent.

Avoid colored fills in outline text. A filled outline does not give good results when applying a mask. Outlined text must be transparent.

3. Choose how to publish

You can choose between an RSS feed and publishing from Apple.

4. After approval

Choose a method to create articles.

5. Submission of sample content

Choose a few articles that represent your content, then submit them to Apple for approval.

There are two ways to submit content:

  1. Via CMS: a complete guide to connecting your CMS to Apple News.
  2. Create an article directly in News Publisher. Apple has prepared a complete guide for this as well.

6. Publication of articles

Articles appear shortly after they are published.

7. Start Monetizing

It can run without ads, but you can also start monetizing with App iAd.

Bet on the apple tree

Needless to say, Apple News can’t be your only mobile monetization tool. This could be one if Apple succeeds in forcing it on its (mostly) obedient users. With so much competition in the mobile content delivery space, Apple News has to fight hard to attract publishers and readers.

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