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TikTok Marketing 101
When pop sensation Taylor Swift released her single “Me” in April 2019, the tune immediately went viral. Contains the Brenden Urie of Stress! In Disco and music, the film both dances and sings in a kaleidoscope of bright colors. Shortly after launch, Swift’s TikTok accounts posted a clip of the film using all the hashtags #AnotherLikeMe and the lyrics to the song. “Show us your best re-creation of the dance, use the MEdancechallenge and we’ll find our favorites,” the reports read.
A week later, #AnotherLikeMe had more than 3 million views. Additionally, the #Medancechallenge has garnered over 500,000 views on TikTok. It ended up being Swift’s promotional triumph.
If you’re still not sure why and how to use this humorous and irreverent segment, here are our four best TikTok promotion guides.
1) Hashtag challenge
In 2018, hot late-night TV host Jimmy Fallon challenged The Tonight Show audience to post videos of these things rolling on the floor, like individual weeds to Western songs on TikTok from the #tumbleweedchallenge. As of 2019, over 8,000 #tumbleweedchallenge videos have been shared around TikTok. The response prompted him to follow up with a second TikTok challenge, asking his audience to share clips of these mustaches drawn on their faces with an indelible tag.
The challenge would be a huge part of TikTok’s charm and power. At any given moment, consumers face many challenges. The concept of the #HashtagChallenge involves users carrying a concept, be it humorous, bizarre, or requiring some kind of gift, and repeating it with the help of their films. Brands are exploiting the struggle in exactly the same way that Taylor Swift failed TikTok’s die-hard users to create films inspired by the brand’s authentic videos.
2) Creative, viral articles
Back in April 2019, German soccer team Bayern Munich created a formal profile for TikTok to target young would-be lovers. Even though a football team seems unlikely for a viral program, the 15-second films of teenagers performing fun, humorous lines, and the willingness of football players to dance to their intentions on the field made this game ideal.
Bayern Munich’s TikTok content plan, which runs from the club’s headquarters in Germany, means the social media group posts a few clips every week of players doing things. Since creating the team’s profile, it has gained nearly 80,000 likes and its first 11 articles have been viewed more than 4 million times.
In 2018, more than 26 million active consumers spent an average of 46 minutes per day on TikTok in the US alone. However, with the program still in its infancy, there is a real chance for entrepreneurs to increase the performance and vulnerability of their producers, as it is not yet as bloated as platforms like Instagram and Snapchat. Spontaneous, viral articles can therefore reach much further, in which there is less competition for the interest of consumers. It’s also more economical to expand your promotion on TikTok if you want to get into advertising. Most producers who use the program started small and tested the waters with this natural content.
Along with offering users unlimited capacity to be creative, the program works especially well for manufacturers selling innovative content and assistance. Following the results of the GlobalWebIndexout of 10 TikTok, consumers share the songs they like on social media, and 53 percent mostly share videos of songs. That’s exactly why artists like Swift were among the first to jump on the opportunity to introduce TikTok.
3) Acceptance ads
The use of ads on TikTok is still relatively new and only started in January 2019. If it costs money, it’s also a safe approach to get your brand noticed, especially if you do it right. There are many tactics for using ads on TikTok, and the program provides powerful metrics like clicks, impressions, and unique reach to make sure your ads are successful.
Acceptance ads can be purchased for a new landing page or Hashtag barrier. Also, every day, TikTok offers promotions exclusively for classes. This means that only one brand can take over a class per day. Brand Takeover ads can be still images, movies or even GIFs.
4) Hashtag branded ads
If you’re worried that your hashtag challenge won’t take off because you need it, you can even buy a hashtag challenge ad on TikTok. The very first brand to do this is fashion company Guess, with all the #InMyDenim challenges. Every user who has started a TikTok program has entered the fray, which kickstarts with the help of famous and influential content creators such as @ourfire (2.3 million likes) and @madison_willow (+983,000 likes). The #InMyDenim challenge has seen over 36 million views.
Sponsored Hashtag Challenges are set up in the form of a banner ad on the website that directs users to some sort of challenge page that contains instructions for the challenge as well as existing content using the Hashtag. It will cost you a bit of money as the challenges of natural hashtags are not, but it will be worth your time.
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