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Video Marketing – 5 Free Software Tools

Video marketing is a lifeline that can skyrocket the profits of your internet business. Video clearly dominates all other forms of guaranteed content. From a marketing perspective, video marketing is many times more powerful than any other form of regular marketing. Google now uses what it calls universal search, where they index videos from places like YouTube and Google Video directly into their search results.

Figuring out how to get your video to show up in those search results can be an absolute SEO gold mine. Video content is the future of the Internet. The purpose of video marketing is to simply get a lot of traffic to your website.

If you’re new to video marketing and wondering how to get started, here are 5 free software tools you can use to create your own online video:

1. Snagit

This is an amazing tool that allows you to screen record anything that appears on your computer screen. Highlight the logos of your favorite websites or create unique images on web pages. I’m surprised how much I use this tool when creating online videos.

2. Sony Vegas Movie Studio

It allows you to create any number of videos or slideshows that you can upload to popular video sites such as YouTube. You can easily create a video with some images, audio, background music and PowerPoint slides using Sony Vegas Move Studio. This software tool allows you to combine these functions to appear as one.

3. Sony Sound Forge

This is a fantastic software application that allows you to record and edit audio with the ability to save the audio to many different file formats. This program is very user-friendly and produces clear, crisp sound in seconds. Simply connect the microphone to your computer and click Record.

4. Camtasia

Imagine if there was a way to make online tutorials by recording exactly what’s on the screen! Now it’s with Camtasia. Create professional online video tutorials with the click of a button. With Camtasia, you can walk people through exactly what you’re doing on your computer screen, step-by-step. You can record audio on top while instructing the end user on the computer screen.

5. Boldness

For a completely free audio alternative, Audacity allows you to record and edit audio. Use it to create a product review, record audio to attach to your video, or conduct an online interview. Once you’re done recording, simply convert the file to your desired audio format.

Video marketing is definitely the way of the future. Think about it from your own perspective. Would you rather read an article or an entire sales page on a website, or just watch a video and have someone explain it all? Video marketing has gone to the next level with the likes of Camtasia allowing instant product creation through online tutorials. All of the products listed above are available for a one-month free trial, except for Audacity, which is completely free. If you’ve been hesitant to create your own online videos because of the cost, now you can find an excuse with these free tools. And that concludes my video marketing article.

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