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Why Facebook Boost Posts Are Terrible For Promoting Your Music

Many musicians are literally throwing their money down the drain.

I’m not talking about that awesome new guitar pedal you just bought…instead, I’m talking about Facebook boost posts.

I know Facebook boost posts are popular and many musicians use them, but it’s not really the best way to promote your music.

And you’re actually wasting your money and not getting what you pay for.

There are two reasons why you might want to use Facebook advertising to promote your music.

The first is obviously to get in front of as many people as possible.

However, the second reason is to start collecting data and statistics about the performance of your ads. You want to start building your own custom lists within Facebook of people who interact with your ads and could be your potential fans.

If you use an incremental post, you don’t get these options to create custom lists and view detailed data and analytics.

So basically you spend money and only get half of what you pay for.

Even worse, if you don’t set up custom lists within Facebook, you lose the ability to track back the people who interacted with your ad.

So let’s say you’re promoting a music video and you can’t reach people who have watched at least 50% of your video. And these are people who are likely to become true fans if you take the time to develop a relationship with them.

The right way to run Facebook ads is to create a business Facebook account. It’s completely free and takes about 2 minutes to set up. You can then create ad campaigns and ads in Business Manager and access all data and custom lists.

And once you’ve created those custom lists, THEN, and ONLY then, can you use a boost post to reach those smaller groups. Maybe on a Facebook Live or with an ad promoting a new album or single.

So please! Don’t waste your hard earned money on Facebook boost posts. Create a business Facebook account and conquer the world! It’s free, it’s easy, and if your goal is to build a large, dedicated fan base, it will help a lot.

If you want to build your fan base, increase your connection with your fans and sell your music with an online system.

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