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Why I Switched to Squarespace

As a busy photographer, my days are often filled with photography, editing and client communication. I need to know that my website works properly and can be viewed on any computer or device. When I started the site in 2003, I used a program called Dreamweaver. Although this was quite effective, it had some drawbacks. First, there was the lack of mobility. I had to be at my desktop running the software to make the change. Simple design changes would be very time consuming and require a thorough understanding of some of the intricacies of the program. In addition, a lot of browser compatibility testing was required. What worked in Firefox may not necessarily work in Internet Explorer or Safari. Considering how many different browsers are used, this was a daunting task.

I started looking for a solution with a web-based interface. Ideally, this would be as simple as updating a blog. Just log in from any computer in the world, upload your image, add your photos and text, and you’re done. Of course, I still wanted to be able to quickly customize the design and make sure it would work on all computers, browsers and mobile devices. Sounds simple right? Well, it should be, but there are many web-based solutions out there. Each has advantages and disadvantages. Over the course of a few months, I carefully considered several options before making my final decision. I believe that the information found will be useful for those who want to create their own website.

Many photographers I respect use Livebook, so that’s where I started my research. All of their sites use Flash technology, which most people either love or hate. It has a sophisticated look, but can be terribly slow to load. Also, it doesn’t work very well on mobile phones. I tried visiting several of their sites from my iPhone and got a generic message that said, “To view the Flash version of this site, you must use a Java script capable browser and the Flash plug-in.” Although there is a link to view the html version of the site, it appears to be a watered down version of the original design. Since so many people surf the web on smartphones, this is a serious problem. After giving Livebooks a “one-time fee” of $3199.00 for the customized website, plus $90 per year for hosting, many people may not be able to access the site due to Flash limitations. Livebooks also offers basic pre-designed websites for a one-time fee of $1,199.00 plus an annual hosting fee of $90. You will have to pay a separate fee for each “extra” feature.

Next I looked at NeonSky. There are also Flash sites, but they seem to work much better on iPhones because mobile visitors are automatically redirected to the HTML version of the site. Our package is a one-time fee of $350 and hosting is $45 per month. Although this is very competitively priced, there are currently only two main navigation styles to choose from. You can change many aspects of these two styles, but if you want to add more customization options like a landing page or contact form, you’ll pay a design fee of $125 per hour.

Clickbooqs costs $499 per year and a $99 annual hosting fee. They have the option of a one-time payment of $1,699 plus the $99 annual hosting fee. Like Livebooks and Neonsky, Clickbooqs is a flash-based website and requires users to have a Java script-enabled browser and a Flash plugin.

After reading many online consumer complaints about Bludomain, I quickly ruled them out. I also discovered that there is no way to add subtitle information with Bludomain. This essentially renders their services useless to photojournalists. They seem to cater better to wedding photographers who want music on their website.

I looked into BigFolio and their plan for a $450 one-time setup fee and $20 monthly hosting fee. They have very nice, simple templates that allow for some customization. Further customization is done by e-mail for a quote. Unlike the options above, Big Folio offers a “small folio” extension for those browsing on an iPhone or iPod touch. There is an additional fee of $49 to set this up.

I eventually came across Squarespace through a colleague who was happy with their services. Adding photos, videos and text can be done very quickly from any computer with internet access. There’s no setup fee, and monthly plans start at $8 a month and up. These are not Flash-based sites, so everything loads pretty quickly. Mobile visitors can experience the true look and functionality of your website.

Then came the announcement of the game changer. Squarespace has launched an app that gives users full control over their website or blog via iPhone. You can send, edit, see your referrer links, incoming traffic and subscribers. You can even insert images stored on your phone. Plus, it syncs with your desktop with a tap. You can start a post on the road and finish it at home. This app is free for all Squarespace users.

Squarespace also offers an excellent blog import tool. This allows you to import all the content from your old blogger or wordpress blog directly into a new Squarespace blog. I had 450 posts in blogger and they transferred without any problems. This is beneficial for my site’s SEO as the entire content of the blog is now under my domain name and not a third party blog provider. No other website service offers this streamlined functionality.

The design and customization of your website is virtually unlimited. Start by choosing one of the many templates and modify them to your liking. Although it takes some getting used to, the system is very user-friendly and requires no HTML or coding experience. Since switching to Squarespace, the number of new clients I’ve acquired through the site has increased significantly. Best of all, it saves me time and allows me to focus on photography and business. When I had questions, their customer service was very responsive. They are even on Twitter and listening in real time if you need their help. Site uptime was great with no noticeable slowdowns or bottlenecks. For me, Squarespace offers a next-generation web solution that’s affordable and attractive. They offer cutting-edge services that no other web hosting company can match. With a user-friendly web-based interface, SEO benefits, and real-time traffic analytics, I think Squarespace has quietly established itself as a leader in web and blog publishing.

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